What is User Experience (UX)?
User Experience is more than just how a person interacts with your website. It’s how they feel collectively from every interaction with your brand, products and services – and that starts way before and ends way after they visit your site.
User Experience is about deeply understanding your users and their full customer journey. If branding, at a high level, is a promise to your customers of what they can expect, then UX is about delivering or even exceeding that at every brand touchpoint.
User Experience is Brand Experience.
Hi, I’m Carolyn Glasser,
your UX Design Strategist.
I partner with growing, ambitious businesses, to help them understand the current state of their digital presence and to create strategy and action plans around the biggest opportunities to optimize and reach next-level goals. All without feeling overwhelmed.
My almost 20 years of UX, Design, Branding and Digital Marketing experience give me a holistic lens to view your customer journey and creative ecosystem through. I can see how well everything is working for your customers as well as your business. We take care of low hanging fruit, solve consistency problems and form deeper connections with your ideal customers so you can stand out in a crowded market. We get your digital touch points to do more heavy lifting for you, to build brand equity and give you more bandwidth to focus on other parts of the business.
You Know It’s Time to Work on Your UX if:
You’re unsure what you need to do to reach the right people.
You’re confused why your sales and leads are flat or stagnant.
You’re lacking confidence because you have a digital presence that feels all over the place, amateur or doesn’t accurately reflect your vision.
You’re overwhelmed with no idea what you need to have to stand out in a crowded market.
You’re looking for an edge over your competition so you can take things to the next level.
