That someone is me.
You’re busy in the trenches of the day-to-day of your business. You have a website and maybe a social media account, but you’re not confident it’s all connecting with your customers. Sales and leads are stagnant. Something is wonky or may be broken but you’re not sure how to fix it, or even what it is. You don’t have the bandwidth on your own to figure out how to get things to the next level. Feeling lost in a crowded market, you want to have a digital presence you’re proud of, but you don’t know where to start.
You may think you should hire a designer or branding consultant. What you really need is a UX design strategist who understands those worlds and knows none of it matters if there’s no intention behind it. Before making changes based on what other brands have or on what you think you should be doing, you must understand the current state of your user experience, using real user feedback from your customers across the entire end-to-end customer journey. This user-centric lens is the key to creating an optimization plan based on educated decisions - not guesses!
Start with an Expert UX Assessment
Understand your users and what they’re really doing and stop guessing.
Pinpoint - with certainty! - the things that need to be fixed or refined ASAP.
Uncover opportunities to connect with your audience and set your brand apart.
Feel relieved knowing an expert has eyes on your brand as a whole.
Have a tangible action plan with specific steps to take that’s based on *your* unique goals and current situation.
Know and articulate your whole brand experience clearly and concisely, both internally and externally.
Pass on strategic info to a designer so your next refresh could actually be based on more than just a dream or feeling - and confirm whether you actually need that whole brand/design refresh to begin with.
Celebrate that you’re finally going to understand - and master - your UX!
Introducing
Your UX ABC’s
A full assessment of your current digital presence and delivery of an action plan customized to your goals. All within 5 days*!
Assessment
Review + audit of all creative – digital and print/packaging/in-store – across a whole slew of categories. Available metrics are reviewed to establish baselines and spot behavior trends. Research methods may include but are not limited to competitive analysis, user testing, surveys, heatmaps, scrollmaps and 5 second tests.
Blueprint
Overall birds eye view of all the pieces currently in place and how they're connected and working together. Key customer pathing helps illustrate what’s missing. Imagine one big flowchart of your brand experience in its current state and what’s more exciting, its future state!
Course of Action
Your roadmap and prioritized plan of attack – tactical and specific – everything to make your user experience more simple, consistent, seamless, personal and meaningful. Includes what you will and will not do to keep your business focused and in motion. Broken down by what you need to do in the next 30 days and beyond.
How It Works (In 5 Days!*)
1 Week before kickoff
Complete Intake Form
Brief me on where your business has been, where it is now and where you want it to go.
Day 1
Kickoff Call (60 min)
Let’s get into everything about your current creative, existing challenges, short-term and longer term goals, etc.
Day 2-4
I deep dive!
I review, assess, research and uncover customer insights and opportunities and turn that into strategy and tactics based on your unique needs and goals. Then I package it all up in a simple, easy to digest and easy to share prioritized plan with visuals – Your UX ABC’s.
Day 5
ABC Presentation (90 to 120 min)
I walk you through Your UX ABC’s, which includes the Assessment findings and insights, the Blueprint showing where you’re headed, and the Course of Action to take to get there.
Your UX ABC's – includes the full Assessment, Blueprint and Course of Action in just 5 days*
When we work together, you get my undivided attention on your project. I choose to work with a small number of clients on purpose – to make sure my head and heart are fully connected to your business and so we can get you answers and results fast!
When we work together, you get my undivided attention on your project. I choose to work with a small number of clients on purpose – to make sure my head and heart are fully connected to your business and so we can get you answers and results fast!
* The 5 days start from the Kickoff Call.
Want more?
I offer ongoing support and additional services to current and former clients should they be needed. We could work together on:
User testing
Ongoing strategy
Implementation and execution
Brand development and design
Content strategy
A/B testing
Team building and mentoring
It’s me, Carolyn Glasser, your UX Design Strategist.
As a UX and Creative Director, I’ve helped brands stay competitive and innovative by creating engaging, thoughtful and on-brand digital experiences that improve metrics and convert.
In a time when digitally savvy users have so many choices, good UX continues to give businesses an edge. My intention is not to water down the UX process, gloss over the strategy, or turn it into something cookie cutter. I aim to make UX and design strategy affordable and available to everyone. To make it simple and easy to get the insights you need to validate assumptions and make the right design decisions for your users and your business.
Imagine having an expert on your side to help you make the right decisions that are going to propel your business upward and onward. To help you sell more goods, book more clients, generally serve to your highest potential because your digital ecosystem is healthy and optimized to work for you.
Ready to get started?